Cuong Dao / ダオー クオン / 陶仲剛 is a Cantonese-Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional Asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in the way users experience their stories in digital era. Cuong practices in UK, Japan, Hong Kong and Vietnam.