Cuong Dao
Cuong Dao (ダオー クオン / 陶仲剛) is a Lecturer in Media and Communication at Swinburne University of Technology and a UX/UI Manager at Heineken. He is also a transdisciplinary creative practitioner based in the Culture Lab at Newcastle University in the UK. Cuong’s work stands out for integrating traditional Asian storytelling techniques into design, reshaping the way stories are experienced in the digital world through innovative and interdisciplinary methods. His creative expertise spans across the UK, Japan, Singapore, Hong Kong, and Vietnam, underscoring his global impact and rich, cross-cultural perspective.
“Thanks again Cuong for picking this up so quickly. I realise it’s an easy ask from me but a lot of work for you with many layers”
Mr. Arno Schilperoord
Director Global Architecture & Innovation
at The Heineken Company
“Indeed, your pure presence must have made
Mr Murphy reconsider some bugs!
I do not get an error message anymore”
Dr. Jan Valentin Deichsel
Founding partner of the
partnership Legalpartner Berlin
“Cuong fantastic work. You must be very proud. It was great to see the exhibition you organised. I’m certain your students appreciated your efforts”
Dr. Shivani Tyagi
Senior Lecturer at Swinburne
University of Technology
Highlighted Practices
Everything I Do
I want to tell very deep stories using very honest words.
UX Research & Product Design
Led end-to-end UX research, translating user behaviour into high-quality digital products at enterprise scale.
Transdisciplinary Practice
Integrating traditional Asian storytelling techniques into design, reshaping the way stories are experienced in the digital world through interdisciplinary methods.
Design Education
Teaching across Graphic Design, UX, and Visual Communication at Universities, mentoring the next generation while staying active in industry.
Verified Spotify Artist
Invited Speaker
Design judge for a photography contest run by Chromatique at Swinburne University Vietnam. Helped participants provide feedback on many of their works. Witnessed final artworks to be announced as winners.
Industry Guest
Invited as an industry guest to join the pre-departure workshop at RMIT University. Bridging the gap between Heineken and the students. Shared experience and stories to help the students’ internship journey be smoother.
Real Cases
I help users
Shaped the digital experience for groups of users
by leading UX for Heineken’s suite of digital products.
Sprint Demo to Stakeholders
User Research Interview
User Feedback Interview
Let’s brew some ideas
Ready to build something new & meaningful for our society?
Let’s practise and work together on Asian storytelling traditions, not as aesthetic decoration, but as a fundamental philosophy for how narratives are experienced digitally. That’s what makes the world go round.