Cuong Dao / ダオー クオン / 陶仲剛 is a Lecturer in Graphic & Digital Design at University of Greenwich, a UX/UI Lead at Heineken APAC, cum a transdisciplinary creative practitioner based at Culture Lab in Newcastle University in the UK. By applying traditional Asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in the way users experience their stories in digital era. Cuong practices in UK, Japan, Singapore, Hong Kong and Vietnam.