Who Am I?

Cuong Dao / ダオー クオン / 陶仲剛  is a Cantonese-Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional Asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in the way users experience their stories in digital era. Cuong practices in UK, Japan, Hong Kong and Vietnam.

Cuong Dao / ダオー クオン / 陶仲剛  is a Cantonese-Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional Asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in the way users experience their stories in digital era. Cuong practices in UK, Japan, Hong Kong and Vietnam.

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WORK TITLE: In The Middle Of Nowhere
LOCATION: District 5, Ho Chi Minh, Vietnam.
TECHNIQUES: Photography, Electronic performing.
THE PLOT: Landscape was the first human text, read before the invention of other signs and symbols. In modern society, it’s good for a person to be called an insider when he’s having enough inside knowledge of the landscape. However, there’re some people who don’t feel themselves as insider nor outsider at all. And being a Chinese-Vietnamese has never been easy for us.
Landscape tells us and asks us to think about where we belong.
We see landscape, we walk street, we touch tree, we speak Vietnamese, and Chinese too.
We tried to immerse ourselves in the culture, but we failed, because they didn’t accept us.
When we stepped forward as a Vietnamese, the Chinese went away from us. When we headed as a Chinese, the Vietnamese ignored us.
We are totally lost. We don’t know what to do.
Should we keep moving forward? Or should we step back? Should we turn our lights on? Or we will dazzle people though we never wanted to?
Landscape is already there, but we, the in-the-middle-of-nowhere individuals, have nowhere to belong to.
Cuong Dao

 

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ダオ クオン / Cuong Dao is a Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in digital era. mực văng thấy bậu, cuong dao, in the middle of nowhere, diamond in the rough, ghibliary, research, designer, practitioner, dao trong cuong

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ダオ クオン / Cuong Dao is a Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in digital era. mực văng thấy bậu, cuong dao, in the middle of nowhere, diamond in the rough, ghibliary, research, designer, practitioner, dao trong cuong

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ダオ クオン / Cuong Dao is a Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in digital era. mực văng thấy bậu, cuong dao, in the middle of nowhere, diamond in the rough, ghibliary, research, designer, practitioner, dao trong cuong

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ダオ クオン / Cuong Dao is a Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in digital era. mực văng thấy bậu, cuong dao, in the middle of nowhere, diamond in the rough, ghibliary, research, designer, practitioner, dao trong cuong

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ダオ クオン / Cuong Dao is a Vietnamese transdisciplinary creative practitioner based at Culture Lab in Newcastle UK. By applying traditional asian fiction related concepts, his works focus on rethinking about design by using story-telling mode to explore the creativity in relation to interdisciplinary practices in digital era. mực văng thấy bậu, cuong dao, in the middle of nowhere, diamond in the rough, ghibliary, research, designer, practitioner, dao trong cuong

12 Year of experience
4 Countries of practice
2 Award win

What I Do?

Book Cover Design

As a novels reader, I can sit all nights long to read…

Cultural Research

Trees dropped their leaves again from her view that day. Staying in…

Contemporary Art

If computers and controllers are considered as traditional live electronic performances, as…

Piano Music

My latest piano album is now on Spotify, Apple Music, and Deezer.…

iOS App & Game

I've been writing so many stories, designing and developing iOS game which…

User Experience Design

The best method of designing an experience is to emphasize on narrative…

My Clients

Blog

Calendar Design. Location: Japan

Theme: My Beloved Japan. Location: Tokyo, Kyoto. Photography & Design: Cuong Dao


User Experience: We are of the world

I know many of you have been asking me the reasons why I want to be a UX Designer? Yes,…


Relationship between Interior & UX Design

Drawing and exporting the images are simple, but demonstrating the inspiration and explaining the reason why the design was done…


In The Middle Of Nowhere

https://youtu.be/JITIRgUmkZ0 WORK TITLE: In The Middle Of Nowhere LOCATION: District 5, Ho Chi Minh, Vietnam. TECHNIQUES: Photography, Electronic performing. THE…


Design is phenome-nology

To designers out there, let me get this straight, design is not something you can do by surfing Dribbble/Behance and…


What if…

It rained as if it had never rained before. Leaves tangoed as if they had never moved in old days.…


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